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Research reports

Qualitative research into Hellmans advertising

A new animatic featuring Virginia Wade was produced and the purpose of the present research was toexamine its communication of the brand and whetherit fulfilled the advertising objectives. Inaddition, a script for a similar advertisement using Tony...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into Hellmans advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hellmans-advertising


Research papers

A corporate campaign case history

This paper deals with the case history of a corporate campaign for Hoechst U.K., the British subsidiary of the German chemical company, Hoechst A.G. Before 1975, corporate advertising for Hoechst U.K. had been an adaptation of an international...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Gerald de Groot
June 14, 1978
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Citation

de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-corporate-campaign-case-history


Research reports

Qualitative research into advertising on Electrolux vacuum cleaners

The current Electrolux campaign has featured 'Katie' as a home tester trying both the 502 upright and the 345 cylinder models. The research was required to identify routes to develop the campaign and to give guidance on the type of information...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1978
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Citation

, C. (1978a, June 09). Qualitative research into advertising on Electrolux vacuum cleaners . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-on-electrolux-vacuum-cleaners-


Research reports

Further qualitative research on advertising approaches for the Polaris concept

The chief objective of the research was to investigatecommunication of the Schweppshire brand from the newcommercial.In addition to this, areas covered in the previousresearch - positioning of the brand, packaging, price, and expectations for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 12, 1973
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Citation

, C. (1973a, October 12). Further qualitative research on advertising approaches for the Polaris concept. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/further-qualitative-research-on-advertising-approaches-for-the-polaris-concept